The platform is rolling out a new feature that allows them to lessen the amount of AI-made content appearing in their streams. This initiative comes as the service revealed that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This advancement coincides with a surge in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing content creators on a popular video site only show AI-generated videos. A considerable share of this material is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, including AI artwork to educational videos, and we want to offer the community the ability to see more or less of that, depending on their own likes,” commented a spokesperson.
Scale of AI Content
TikTok announced that there are now 1.3bn videos on its service labeled as AI-generated. In total, over 100 mn pieces of content are submitted to the platform daily, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the level of AI-generated videos they see by using the content preference setting in the app and choosing “AI-generated content”. Additional categories that currently be controlled under the filter encompass news, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s guidelines require creators to label convincing AI-generated content, and it bans harmful fake videos of well-known individuals or emergencies. Any realistic AI video that is unmarked can be deleted under its terms of service.
Furthermore, the platform will from now on attach an AI-generated tag to content created with its own AI tools, or detected by an collaborative effort for identifying AI-generated material. This step is designed to deter users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a two million dollar educational fund for experts and institutions to develop learning resources about ethical AI use. This initiative will support educational bodies dedicated to training programming and robotics.
Platform Protection
The platform has supported its moderation strategy, during debate over proposals to make redundant hundreds of content moderators in the United Kingdom. It is set to eliminate hundreds of positions in its user protection team in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by humans. The platform stated a notable drop in explicit and harmful content seen by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”
